Victoria Knieper
Graphic Designer, Illustrator, Creative
K-Wings Group Outings Promotion
K-Wings hockey team group outings social media, email, and billboard marketing materials are sent out yearly. These promotions let fans know that they can now book group outings with family and friends. They act to get fans excited for the upcoming hockey season by showing them fun audience moments from last season.
Designing For Social Media and Billboards
While learning my way around the K-Wings visual identity I also learned how to optimize and scale typographic elements for different communication mediums that I'd never designed for before.
Designing Hype
For social media especially, I needed to design eye-catching visuals to stop the scroll. With this in mind, I chose photos with exciting fan moments and incorporated bold typographic choices that would stand out.